AmixTechLab.com Launches Sports Marketing & FinTech Division to Accelerate the Internationalization of Northern Chile’s Talent

The initiative aims to connect football players, clubs, startups, and investors with international development opportunities while establishing a Digital Innovation Lab focused on SportTech, FinTech, AI, and web application development.

COQUIMBO, Chile – To strengthen the internationalization of sports talent and promote technological innovation from Chile’s Coquimbo Region, AmixTechLab.com has launched its new Sports Marketing & FinTech Division, an initiative designed to connect football players, clubs, academies, startups, investors, and sports organizations with international markets and strategic partners.

The project comes at a time of growing momentum for football in the Coquimbo Region, driven by the success of Coquimbo Unido and the increasing ambition of young Chilean players seeking professional opportunities abroad.

According to Maximiliano Morales, founder of AmixTechLab.com, the initiative is designed to bridge the gap between Chilean talent and global sports ecosystems.

«Our goal is to reduce the barriers that often prevent talented football players and sports projects from accessing international opportunities. We want to become a bridge connecting Chilean talent with sports, technology, and investment ecosystems around the world.»

Morales has extensive experience in entrepreneurship, innovation, and international business development. During his time as a digital nomad in Austin, Texas, he built relationships with the city’s innovation ecosystem and established contacts with organizations involved in soccer, exploring collaboration opportunities between Chile and the United States.

He also previously worked as a sports coach and mentor, experience that complements his international network in startup acceleration, innovation, and business development.

Boosting the SportTech Ecosystem

As part of this strategy, AmixTechLab.com will support the growth of the SportTech ecosystem in northern Chile by promoting digital solutions focused on:

• Sports performance analytics
• Artificial Intelligence (AI)
• Sports health technologies
• Talent identification
• Club digital transformation
• Athlete management platforms

The initiative also includes the development of gaming applications, digital platforms, and web-based solutions for the sports and entertainment industries.

Morales notes that this vision was strengthened after completing an Innovation Diploma at the University of San Francisco, where he collaborated with software developers on digital platforms and web application projects.

Digital Innovation Lab

Since relocating to the Coquimbo Region, AmixTechLab.com has been developing a Digital Innovation Lab specializing in:

• Web application development
• AI-powered business solutions
• Digital platforms
• Software development
• Process automation

The laboratory will serve multiple industries, including:

• Wine & Viticulture
• Hospitality
• Tourism
• Sports organizations
• Mining
• Agribusiness
• DeepTech companies

Its solutions will focus on customer engagement, marketplaces, e-commerce, membership platforms, event management, digital communities, and workflow automation.

Expanding into FinTech

The new division will also provide FinTech consulting and development, helping companies implement:

• Digital payment platforms
• Membership systems
• Loyalty programs
• Digital marketplaces
• New revenue models

This business line builds upon Morales’ experience advising FinTech companies in Chile and Peru on business development, internationalization, and growth strategies.

Innovation from the Coquimbo Region

Beyond sports, AmixTechLab.com aims to position the Coquimbo Region as a hub for innovation and digital transformation.

The company also highlights the work being carried out by Imbert Labs, a technology company based in Ovalle that is currently developing water automation solutions for the mining industry, responding to the increasing demand generated by desalination projects across northern Chile.

Through these initiatives, AmixTechLab.com seeks to build a collaborative network involving universities, technology companies, regional governments, investors, sports organizations, and the private sector, helping position the Coquimbo Region as an emerging center for innovation in sports, digital technologies, and business development.

Contact

Organizations interested in becoming strategic partners, sponsors, collaborators, or clients can contact:

📧 max@amixtechlab.com

📱 WhatsApp: +56 9 3251 7848